Ownership, and this ‘cloud’ buzzword
Every single day I see some kind of link to a program or a device that removes the need for you to store data yourself. ‘Cloud’ seems to be the buzzword of the moment, with applications offering to host your data so you don’t take up well needed space on your device. Very clever indeed, but this got me thinking.
I’ve always owned a lot of stuff. Piles of records, piles of CDs, piles of computer games and DVDs, piles of books - thinking to myself that I need to invest in a 1TB hard drive because I have that much data gives me an odd sense of satisfaction. Anything physical that I own, I’ve bought, it’s there for me to look at, touch, and to fill up gaps in my house. It’s a daily sign that I own stuff, I have collections of things that I’ve taken time to purchase and physically own.
I never buy MP3 albums online. If I do, it’s because I can’t track down the CD. I have hundreds of CDs stored away that I’ve literally plonked into my computer, burned, put back in the box and never opened again. Even if I always listen to the MP3s, I know in the back of my mind that I have the physical thing there, somewhere. Data can disappear in an instant, it would take a physical act to destroy a CD. Even if my data disappears, I can revert back to the physical and enjoy my music.
I know that my worrying ability to hoard stuff is part of my character, and it probably says quite a lot of negative stuff about the way I am. But we seem to be entering into a generation of people that don’t appreciate owning something real, something tangible. I still get excited about getting stuff in the post, something real to look at, touch, and then hide away. Indeed, Bandai’s Peri Peri keychain recreates the feeling of opening an envelope whenever you want. It’s interesting that they felt the need to replicate something so usual in a mocked up, part digital format - a gimmick, or a slight nod to the fact that people are relying on data more than real items?

There’s going to be an entire generation with no physical music collections, no games, no books, no DVDs. Does this matter? Probably not, but it does take away the idea of protection from the owner, and places it with a 3rd party. If you lose a CD, it’s your fault. If Spotify goes down and you can’t listen to that album you wanted to listen to, it’s Spotify’s fault. We’re starting to trust companies to provide stuff on tap, with no real thought to what would occur if they can’t provide it one day. We’re starting to live in a much more accessible society, those with decent net connections will soon have instant access to the latest games, films and music. Those words I said so much as a kid / teenager: “I’ve got that”, will soon be non-existent.









