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I was interested in the use of business cards - typically they are used to say 'look, this is who I am and this is how good my design work is' and not much more. I wanted to make a business card interactive, so that your client has to physically do something to the card to retract information, rather than using it simply as a cue-card that sits inside a wallet / business card holder forever.

My contact details are housed inside the card and headed paper, meaning that the client has to hold it to a light source in order to see my details. By applying light to the card you 'activate' it, changing the look and feel. Roll over the images below to see the two states.